Cookie Policy
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Effective Date: April 30, 2025
This Cookie Policy explains how EK Dental & Aesthetics (operated by EK Dental & Aesthetics, Office 5, 393-395 Lincoln Road Peterborough, PE1 2PF, UK) uses cookies and similar tracking technologies on our website at ekdentalandaesthetics.co.uk.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or mobile) when you visit a website. They store information that helps the site remember your preferences, improve functionality, and deliver personalized content.
2. How We Use Cookies
We use cookies and tracking technologies for the following purposes:
- Essential Cookies: Necessary for core website functions, such as:
- Securing page navigation and form submissions
- Enabling appointment booking workflows
- Analytics Cookies: Collect anonymous statistics about site usage to help us improve performance and user experience.
- Google Analytics Cookies:
- _ga (2 years) — distinguish users
- _gid (24 hours) — distinguish users
- _gat_gtag_UA (1 minute) — throttle request rate
- Google Analytics Cookies:
- Marketing Cookies: Enable us to track visitor activity across websites to deliver relevant advertisements and offers.
- Facebook Pixel Cookie (_fbp) (3 months) — connect user actions on our site to Facebook ads and analytics
3. List of Cookies We Use
Cookie Name | Category | Purpose | Expiry |
PHPSESSID | Essential | Preserves user session state between page requests | Session |
_ga | Analytics | Distinguishes site users | 2 years |
_gid | Analytics | Distinguishes site users | 24 hours |
_gat_gtag_UA-* | Analytics | Throttles request rate to Google Analytics | 1 minute |
_fbp | Marketing | Used by Facebook to deliver ads and measure campaign efficacy | 3 months |
4. Third-Party Cookies
We may allow third-party services to set cookies on our site for analytics and advertising purposes:
- Google Analytics (Google LLC) — collects site usage data
- Facebook Pixel (Meta Platforms, Inc.) — tracks conversions and remarketing
These providers collect information in accordance with their own privacy policies:
- Google Analytics: https://policies.google.com/privacy
- Facebook Pixel: https://www.facebook.com/privacy/policy
5. Managing Your Cookie Preferences
On your first visit, you will see a cookie banner allowing you to:
- Accept All: Permit all cookies, including analytics and marketing
- Decline Non-Essential: Only essential cookies will be set
- Cookie Settings: Fine-tune which categories you allow
You can change or withdraw your consent at any time by clicking the “Cookie Settings” link in the website footer.
6. Disabling Cookies in Your Browser
Most browsers allow you to block or delete cookies via settings. To learn how:
- Chrome: https://support.google.com/chrome/answer/95647
- Firefox: https://support.mozilla.org/kb/cookies-information-websites-store-on-your-computer
- Safari: https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac
Please note that disabling essential cookies may affect site functionality and your ability to book appointments.
7. Changes to This Policy
We may update this Cookie Policy periodically to reflect changes in technology, services, or legal requirements. We will post the revised date at the top of this document.
8. Contact Us
If you have questions about our use of cookies or this policy, please contact:
EK Dental & Aesthetics
Office 5, 393-395 Lincoln Road Peterborough, PE1 2PF
Email: hr@ekdentalandaesthetics.com