Privacy Policy
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Effective Date: April 30, 2025
EK Dental & Aesthetics (“we”, “our”, “us”), operated by EK Dental & Aesthetics (Office 5, 393-395 Lincoln Road Peterborough, PE1 2PF), is committed to protecting your privacy and ensuring transparency about how we collect, use, and safeguard your personal information.
1. Data Controller
EK Dental & Aesthetics
Office 5, 393-395 Lincoln Road Peterborough, PE1 2PF
Email: hr@ekdentalandaesthetics.com
2. Personal Data We Collect
We collect and process the following categories of personal data:
Data Category | Purpose | Lawful Basis | Retention Period |
Contact details (name, email, phone) | Scheduling and confirming appointments | Contractual necessity | 10 years |
Health-related details (treatment history, preferences) | Providing aesthetic services | Contractual necessity | 10 years |
Usage data (IP address, pages visited, session duration) | Site analytics and performance improvement | Legitimate interests | 2 years |
Cookies & tracking identifiers | Personalization, marketing, analytics | Consent | See Cookie Policy |
3. How We Use Your Data
- Appointment Management: To schedule, confirm, and follow up on your treatments.
- Service Improvement: To analyze site usage (via Google Analytics, Facebook Pixel) and enhance user experience.
- Communications: To send you reminders, updates, and marketing offers (where consented).
- Legal Compliance: To meet record-keeping requirements under UK medical regulations.
4. Cookies & Tracking Technologies
Our website uses:
- Essential Cookies: Necessary for core functions (booking, forms).
- Analytics Cookies: Google Analytics to understand visitor behaviour.
- Marketing Cookies: Facebook Pixel to deliver relevant adverts.
You can manage or withdraw consent via the Cookie Settings link in our footer. For full details, see our Cookie Policy.
5. Data Sharing & Third-Party Processors
We may share your data with:
- Hosting Provider: Aevum Inventix’s secure, managed server environment.
- Analytics & Marketing: Google LLC (Google Analytics) and Meta Platforms, Inc. (Facebook Pixel).
- Booking & Chat Services: Our appointment plugin vendor and live chat provider (please confirm exact vendor names).
All third parties are GDPR-compliant and bound by contractual safeguards.
6. International Transfers
Your data is stored within the UK. If any data is transferred outside the UK (e.g., to service providers in the EU/US), we ensure appropriate safeguards (Standard Contractual Clauses) are in place.
7. Your Rights
Under the GDPR and UK data protection laws, you have the right to:
- Access the personal data we hold about you.
- Rectify inaccurate or incomplete data.
- Erase your personal data (“right to be forgotten”) where applicable.
- Restrict or object to processing.
- Data Portability: Receive your data in a structured, machine-readable format.
- Withdraw Consent at any time (for cookies, marketing communications).
To exercise any of these rights, please contact us at hr@ekdentalandaesthetics.com.
8. Data Security
We implement appropriate technical and organizational measures, including SSL encryption, firewalls, and access controls, to protect your data against unauthorized access, alteration, or destruction.
9. Children
Our services are not directed to individuals under 18. We do not knowingly collect personal data from minors.
10. Changes to This Policy
We may update this policy to reflect changes in our practices or legal requirements. We will notify you of significant changes via our website and update the Effective Date above.